With the rise in digitalization, video as a tool has become one of the most important parts of a marketing strategy for any financial service firm. 85% of companies use video as a marketing tool; the financial industry is no exception. When done properly, a detailed explainer video enhances the understanding of complicated concepts and establishes authority and trust, ultimately leading to client education and brand recognition.
Below, we will highlight the financial videos your company should focus on, their uses and relevant examples, and the best practices for creating them. To safely expect growth in your business, it is advisable to cooperate with a well-known expert in financial services video production.
Why Video is Essential for Financial Services
As with any other industry, credibility and transparency are key for the finance sector, and a video strategy with a proper tactical plan will enhance the communication of every financial firm. A well-designed financial services video production strategy for thousands of firms provides the capability to comprehend complicated financial products, bond with clients, and build brand trust. Here are some of the most effective videos alongside their benefits.
Explainer Videos
When a client faces a problem for the first time, an explainer video can be a great piece of content to educate him and define what it is. For refined results, get in touch with a video production company in New York to get the client a narrative that is unique to their problem.sa
Use the following heuristics to address client needs properly. To broaden the audience, complex topics should be avoided: investment strategies, retirement planning, or tax optimization.
For example, a reasonable expectation would be a 90-second animated video explaining compound interest. Another example is a whiteboard video that elaborates on portfolio diversification.
Best Practices:
- Videos shouldn’t be longer than 2 minutes
- Ending the video firmly affirms “Book a consultation today” while using explicit visuals encourages client engagement.
- You should avoid Jargon.
Suggesting: Add an animated infographic that shows growth over time.
Thought Leadership Videos
Investors with high net worth will be more attracted to these videos. These videos are crucial for building trust. Make sure to get the briefing on the nuances of finance right with companies that offer video production in New York; this will guarantee a professional look.
By discussing trends, changes in regulation, or economic predictions, your firm will attain its position as an authority in the industry.
Best Practice:
- Make sure to use subject matter experts from your team.
- Credibility-aided content guarantees there isn’t a risk of damaging one’s reputation.
- Use of LinkedIn and Email newsletters to distribute the videos.
Suggesting: Add a clip where the CEO is speaking at a conference.
Client Testimonials
Testimonials about the client were some of the hardest to make, though the best videos for the financial institutions to put a public face to a brand and establish faith. Clients are forever keen on other people’s treatments. Satisfied customers are always happy to tell their stories with the aid of testimonial videos. These videos strengthen the credibility of the business’s communication, thereby increasing the possibility of new clients trusting the financial institution more.
Purpose: Use the real-life transformation of the client to earn credibility.
Example: A former client earning your firm’s praises after an interview or a business client ROI case study video.
Best Practices:
- Testimonials that have not been prepared beforehand are more compelling.
- Specific achievements must be stated and measured (e.g., “They grew my portfolio by 20%”).
- Statistics are best paired with testimonials when provided with a text overlay.
Suggestion: Include a split-screen showing the clients alongside a portfolio development graph.
Brand Videos
Brand identity is paramount to financial institutions. Brand videos clarify the company’s objective, beliefs, and distinguishing features in relation to other brands in the industry. A nice brand video will help build your identity. All these are better done with a professional video production agency to give it a professional touch.
- Purpose: Let’s share the mission, values, and core aspects that make the firm unique.
- Example: The team captured in action will be a great example of a cinematic montage or a day-in-life video of a financial adviser.
Best Practices
- Highlight your organization’s values and dedication to clients.
- Use engaging background music and quality visuals.
- Market them on your business’s homepage as a client presentation.
Suggestion: Incorporate drone videos of your office to build trust and authority.
Event Coverage Videos
Event coverage videos include everything from seminars to conferences. You can capture takeaways and important notes and even conduct interviews to ensure every detail is covered. The purpose of these videos is to use a wide array of content to broadcast live events to a larger audience.
- Purpose: Here, the goal is to extend the reach of seminars, conferences, or charity events.
- Examples: A highlight reel from a financial literacy workshop or snippets of a powering panel live-streamed.
Best Practices:
- Be sure to take pictures and videos of important moments.
- Capture the moment with subtitles for social media.
- Transform them into a clip for Instagram or LinkedIn.
Suggestion: A montage of audience reactions blended with the speaker talking.
Social Media Videos
LinkedIn, Twitter, and YouTube tend to have more of a professional crowd. For this reason, social media posts for these platforms are a lot more short-form. This allows firms to engage with an audience, which is a more captivating method.
- Purpose: This serves the purpose of engaging with an audience on social media platforms like Instagram or TikTok.
- Example: A 15-second TikTok explaining credit scores or a LinkedIn carousel video on tax-saving tips.
Best Practices:
- Focus on silent viewing, including captions.
- Include bold text and colorful images.
- Post frequently so that you are the first thought that comes to the user’s head.
Consider including the animated text for fast tips.
Animated Videos
For those topics that are complicated or have loads of data, animated videos are greatly more effective as they explain concepts in detail while keeping the audience engaged. These videos do a fantastic job of explaining products like financial services or tax policies and investment opportunities.
Purpose: Illustrate abstract topics like blockchain or ETFs with the help of animated graphics.
Examples: A video on risk management made using motion graphics or a 3D explanation of IRAs.
Best Practices:
- Ensure that the video’s color palette is suitable for your brand.
- Entertain while educating.
- Use professional voice actors for narration.
Suggestion: Illustrate a “financial journey” map that characters can use.
How to Choose the Right Video Type for Your Goals
With more complex projects, it is best to use a video production company in New York that specializes in financial stories so that the message being conveyed does not get lost.
- Brand Awareness: Go for brand videos or thought leadership videos.
- Lead Generation: Explainer videos or social media short clips work best.
- Client Retention: Share recaps from events or testimonials.
Final Thoughts
All formats of business videos, such as highlight videos and explainer videos, have a significant role in the marketing strategy. When you set the right goals, the right types of financial videos can educate, engage, and convert audiences effectively. Why not enhance your content? Focus on a specialized team for your financial services video production.